Principles of Marketing. Essential Guide to Marketing Planning (комплект из 2 книг)
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| Автор | | John Sloman, Kevin Hinde |
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Содержание:
Книга 1, Principles of Marketing, Книга 2, Essential Guide to Marketing Planning
Описание:
The fourth edition of this highly successful and unique textbook provides appropriate coverage of microeconomic, macroeconomic and international economic issues for Business students. With its direct and understandable approach, "Economics for Business" continues to focus on applying economic principles to the real world of business. Business economics is a fast-changing environment and the text has been thoroughly revised and updated to reflect current issues. It is ideal for students taking a first course in economics with a business perspective who need a modern, interactive and up-to-date approach. The best resource package for introductory business economics just got better! Resources are carefully integrated with the text to provide a complete and blended learning experience. This textbook is accompanied by an outstanding Companion Website with Grade Tracker to enable you to assess your own learning. The website contains a large range of useful resources for...Похожие книги
