Product Innovation: Leading Change through Integrated Product Development

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Product Innovation: Leading Change through Integrated Product Development
Автор
 
Год
 
Страниц
 
640
ISBN
 
ISBN10:0521842751
Издатель
 
Cambridge University Press
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Описание:

This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

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