Psychology of the Consumer and Its Development: An Introduction (Plenum Series in Adult Development and Aging)

Psychology of the Consumer and Its Development: An Introduction (Plenum Series in Adult Development and Aging)
Автор
 
Год
 
Страниц
 
192
ISBN
 
0306460734
Издатель
 
Routledge
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Описание:

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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