Public Relations: A Practical Guide to the Basics

Public Relations: A Practical Guide to the Basics
Автор
 
Год
 
Страниц
 
152
ISBN
 
ISBN10:0749440724
Издатель
 
Kogan Page

Описание:

This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin-doctors, PR in local government and financial PR.

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