Public Relations in Schools (4th Edition)

Public Relations in Schools (4th Edition)
Автор
 
Год
 
Страниц
 
752
ISBN
 
0131747975
Издатель
 
Prentice Hall Ptr
Категория
 
Разное

Описание:

This book emphasizes public relations in public schools as an integral administrative function. With leading scholars in both school administration and public relations as contributors, it effectively achieves a balance between theory and practice. Adds a new chapter on public opinion and policy. A program model and actual PR plans. Exclusive focus on K-12 schools. For educators and school administrators, or anyone interested in school and community relations.

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