Quantitative models in marketing research
 |
|
Описание:
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.Похожие книги
 | Numerical Notation: A Comparative History Автор: Stephen Chrisomalis Год: 2010 |
 | Numerical Techniques for Direct and Large-Eddy Simulations (Chapman and Hall/CRC Numerical Analy and Scient Comp. Series) Автор: Xi Jiang, Choi-Hong Lai Год: 2009 |
 | Numerical Methods for Bifurcations of Dynamical Equilibria Автор: Willy J. F. Govaerts Год: 1987 |
 | Numerical Modeling in Open Channel Hydraulics (Water Science and Technology Library) Автор: Romuald Szymkiewicz Год: 2010 |
| Numerical notation: A comparative history Автор: Chrisomalis S. Год: 2010 |
| Numerical Notation: A Comparative History Автор: Stephen Chrisomalis Год: 2010 |