Rethinking Public Relations : The Spin and the Substance (Routledge Advances in Management and Business Studies)
 |
|
Описание:
PR is a huge UK industry with up to 50,000 jobs, a poor reputation yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. PR needs reform because it will not go away, and because it continues to grow. It must become reasoned persuasion. Until that happens via voicing more competitive group intermediation and internal reform, it stands convicted as charged: contributing to communicative inequality in liberal, democratic, market democracies.Похожие книги
 | The Subprime Lending Crisis Автор: Christian Amann Год: 2010 |
 | MINIMUM WAGE IN BRAZIL Автор: SARA LEMOS Год: 2010 |
 | Biodegradation Автор: shahid jamil Год: 2010 |
 | Rural Women and Environmental Degradation Автор: Teshome Beyene Год: 2010 |
 | Regularity Theory for Quasilinear Elliptic Systems and Monge-Ampere Equations in Two Dimensions Автор: Schulz F., Dold A. (Ed), Eckmann B. (Ed) Год: 1990 |