Revolution in the Mailbox

Revolution in the Mailbox
Автор
 
Год
 
Страниц
 
352
ISBN
 
9780787964290
Категория
 
Книги издательства Willey

Описание:

This updated edition of Mal Warwick’s landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down–to–earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real–world examples and illustrations showing how you can realize the full potential of direct mail by puttingit to work as a strategic tool. In addition to a wealth of new ideas and examples, this revised edition also contains new chapters on combining direct mail with telephone fundraising, using the Internet to improve your direct mail results, and promoting legacies through direct mail. Whether you’re a seasoned professional or new to fundraising, you will find this book...

Похожие книги