Scenario Planning: The Link Between Future and Strategy
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Автор | | Mats Lindgren, Hans Bandhold |
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Содержание:
Introduction: The Austrian Theory in Perspective, The "Austrian" Theory of the Trade Cycle, Money and the Business Cycle, Economic Depressions: Their Cause and Cure, Can We Still Avoid Inflation?, The Austrian Theory: A Summary
Описание:
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a newmodel for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.Похожие книги