Selling Power: Marketing Energy Under Deregulation

Selling Power: Marketing Energy Under Deregulation
Автор
 
Год
 
Страниц
 
272
ISBN
 
1552128539
Издатель
 
Collins
Категория
 
Мир маркетинга
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Описание:

Selling Power - Marketing Energy Under Deregulation is a comprehensive look at the issues confronting energy companies preparing marketing strategies. Specific marketing solutions are provided with case studies. A Deregulation Proverb "When the lion and the lamb lay down together it is better to be the lion."

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