Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy
Автор
 
Год
 
Страниц
 
720
ISBN
 
0130173924
Издатель
 
Prentice Hall
Категория
 
Искусство продавать

Содержание:

Пеппи поселяется на вилле "Курица", Пеппи собирается в путь, Пеппи в стране Веселии

Описание:

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the book reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

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