Socratic Selling: How to Ask the Questions That Get the Sale

Socratic Selling: How to Ask the Questions That Get the Sale
Автор
 
Год
 
Страниц
 
288
ISBN
 
0786304553
Издатель
 
Kaplan Business
Категория
 
Искусство продавать
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Содержание:

Пеппи поселяется на вилле "Курица", Пеппи собирается в путь, Пеппи в стране Веселии

Описание:

Build a relationship with your customers and close the sale more surely. The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. Socratic Selling shows you how to access that power, to cooperate with it, and to make it work for you. Inside you will discover how to: Open a sales dialogue dynamically, so that you and your customer go right to the heart of the matter Guide the dialogue through a discovery of needs and needed decisions Negotiate objections, and close effectively Uncover the motivators that move sales to more predictable closure

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