Sport Public Relations and Communication
 |
|
Описание:
Contemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. "Sport Public Relations and Communication" is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues. This book discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Discussion is customized to apply directly to sports...Похожие книги
 | Applied stochastic processes Автор: Mario Lefebvre Год: 2006 |
| Advances in Applied Mechanics. v. 39 Автор: van der Giessen E., Aref Hassan, ScienceDirect (Online service) Год: 2003 |
| Applied artificial intelligence proceedings of the 7th International FLINS Conference, Genova, Italy, 29-31 August 2006 Автор: Ruan Da, ebrary Inc Год: 2006 |
 | Intergovernmental relations in the local sphere of government in SA Автор: Patrick Sokhela Год: 2010 |
 | Comparative Employment Relations Автор: Jack Eaton Год: 2000 |
| European Industrial Relations Автор: Brian Towers Год: 2002 |