Statistics for Marketing and Consumer Research

Книги на иностранных языках → На английском → Бизнес и экономика → Новые поступления. Бизнес и экономика
Statistics for Marketing and Consumer Research
Автор
 
Год
 
Страниц
 
432
ISBN
 
1412911222
Издатель
 
Quimby Press
Категория
 
Новые поступления. Бизнес и экономика

Описание:

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of: - Sampling - Data management an statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

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