Storyselling for Financial Advisors : How Top Producers Sell

Storyselling for Financial Advisors : How Top Producers Sell
Автор
 
Год
 
Страниц
 
289
ISBN
 
0793136644
Издатель
 
Wiley
Категория
 
Искусство продавать
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Описание:

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gutreaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

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