Strategic Electronic Marketing: Managing E-Business
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Автор | | Brad Alan, Phd Kleindl |
Издатель | | Государственный Литературный музей |
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Содержание:
Стихи и сказки, Айболит, Бармалей, Крокодил (Части 1, 3), Телефон, Тараканище, Мойдодыр, Муха-Цокотуха, Топтыгин и Луна, Чудо-дерево, Что сделала Мура, когда ей прочли сказку "Чудо-дерево", Краденое солнце, Путаница, Федорино горе, Закаляка, Елка, Скрюченная песня, Котауси и Мауси, Загадки и отгадки
Описание:
Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.Похожие книги