Strategic Innovation: New Game Strategies for Competitive Advantage
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Описание:
This is a great book. Be forewarned, though, that it is not a quick business-book-of-the-week toss off. It is a serious, academic approach to the topic. The ideas Mr. Afuah presents are immediately usable no matter what level you are at within an organization.I strongly recommend this book to anyone trying to understand, or improve their understanding of corporate strategy in the modern world.
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