Strategic Management: Cases (11th Edition) (Strategic Management: Concepts and Applications)

Strategic Management: Cases (11th Edition) (Strategic Management: Concepts and Applications)
Автор
 
Год
 
Страниц
 
432
ISBN
 
0131871307
Издатель
 
Reuters Prentice Hall
Категория
 
Новинки в Биографии
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Описание:

A Strategic Management Cases,11e A offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available. TheA 38A featured cases includeA in the 11 th editionA are mostly organized into pairs of rivals competing within various industries, such as cases on:A Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio andA Samsonite and Mohawk Industries. For consultants and other strategic planners.

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