Strategic Management: Concepts (11th Edition)

Strategic Management: Concepts (11th Edition)
Автор
 
Год
 
Страниц
 
416
ISBN
 
0131869558
Издатель
 
Reuters Prentice Hall
Категория
 
Новинки в Биографии

Содержание:

С прискорбием извещаем, Если бы смерть спала

Описание:

Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis. For consultants and other strategic planners.

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