Strategic Marketing for NonProfit Organizations (6th Edition)

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Strategic Marketing for NonProfit Organizations (6th Edition)
Автор
 
Год
 
Страниц
 
240
ISBN
 
013041977X
Издатель
 
Urban Land Institute
Категория
 
Мир маркетинга

Описание:

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

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