Successful Marketing Strategies for High-Tech Firms

Successful Marketing Strategies for High-Tech Firms
Автор
 
Год
 
Страниц
 
324
ISBN
 
ISBN10:1580537006
Издатель
 
Artech House Publishers

Описание:

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.

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