Supply Chain Development for the Lean Enterprise: Interorganizational Cost Management (Strategies in Confrontational Cost Management Series)

Supply Chain Development for the Lean Enterprise: Interorganizational Cost Management (Strategies in Confrontational Cost Management Series)
Автор
 
Год
 
Страниц
 
270
ISBN
 
1563272180
Издатель
 
Harvard Business School Press
Категория
 
Бухучет и менеджмент
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Содержание:

Люди и вещи

Описание:

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." ?Michael Cusack, author of Online Customer Care: Strategies for Call CenterExcellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and...

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