Technology Licensing
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Описание:
Find out how today?s top technology–based companies get the greatest return on their intellectual property, and how you can too. A total hands–on guide to cutting–edge technology licensing strategies Russell Parr and Patrick Sullivan, along with a team of distinguished experts working at the frontlines of technology licensing,reveal how today?s top technology–based companies are maximizing the value of and return on their intellectual property. They also offer hands–on advice and guidance on how you can do the same in your company. With the help of numerous real–life case studies that demonstrate licensing strategies now used at DuPont, Xerox, Kodak, AlliedSignal, Hewlett–Packard, Dow Chemical, and other industry leaders, they tell you everything you need to know to: Determine where technology licensing best fits in your company?s overall business strategies Establish a successful licensing program tailoredto your company?s vision and goals Create and...Похожие книги
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