Technology Management : Developing and Implementing Effective Licensing Programs (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics)

Technology Management : Developing and Implementing Effective Licensing Programs (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics)
Автор
 
Год
 
Страниц
 
416
ISBN
 
0471200182
Издатель
 
Perseus Books Group
Категория
 
Мир маркетинга

Содержание:

Стихи и сказки, Айболит, Бармалей, Крокодил (Части 1, 3), Телефон, Тараканище, Мойдодыр, Муха-Цокотуха, Топтыгин и Луна, Чудо-дерево, Что сделала Мура, когда ей прочли сказку "Чудо-дерево", Краденое солнце, Путаница, Федорино горе, Закаляка, Елка, Скрюченная песня, Котауси и Мауси, Загадки и отгадки

Описание:

A step-by-step guide to licensing technology-based intellectual property assets For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, andstrategies involved. Suitable for companies seeking to implement or redesign a technology licensing program, as well as individual inventors who want to protect and profit from their proprietary technology, Technology Management covers all the bases. Learn to: Develop a licensing strategy Conduct proper valuations of intellectual property Gather and utilize market research Market your technology Negotiate and...

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