The Agent: Personalities, Politics, & Publishing
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| Автор | | Arthur M. Klebanoff |
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Содержание:
Connecting with consumer needs, Staying consumer focused, Building an internet mega-brand, Making sure the consumer has a seat at the table, Building a powerful marketing engine, How brands and marketing are evolving together, Marlboro Friday: branding a product, Providing choice, Turning a brand into a national pastime
Описание:
Arthur Klebanoff is one of the worlds most powerful literary agents and has the record to prove it. Among his authors are Michael Bloomberg, Danielle Steel, Bill Bradley, Barbara Taylor Bradford, Patrick Moynihan, Linda Goodman, Rupert Murdoch, and thePope. Many have generated more than $1 billion in retail sales. In this memoir of his professional life, Klebanoff recounts all the lessons learned and the fascinating people who has met on the way to his recent acquisition of the famous Scott MeredithLiterary Agency. He is also CEO of Rosetta Books, the leading electronic publisher of quality backlist books. In The Agent, Klebanoff also includes his vision of the future of book publishing to which he will no doubt leave a lasting legacy.Похожие книги
