The Attention Economy

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The Attention Economy
Автор
 
Год
 
Страниц
 
256
ISBN
 
9780471409274
Категория
 
Новые поступления академической литературы издательства Wiley

Описание:

Every business will be in the "content" business in the future. There will be an unprecedented mass stream of content readily available to consumers as a result of the merging of content and distribution channels. As a result, content will be king, and there will be a new need to focus on the new commodity: human attention.

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