The Audience in Everyday Life: Living in a Media World

The Audience in Everyday Life: Living in a Media World
Автор
 
Год
 
Страниц
 
256
ISBN
 
0415942586
Издатель
 
MP Ediciones SA
Категория
 
Поступления 2006 года

Описание:

Book DescriptionThe Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Applying new developments in cultural anthropology and folklore to media studies, S. Elizabeth Bird offers a series of empirically based audience studies of phenomena that include media scandals, fan culture, representations of race and ethnicity, tabloid journalism, and runaway media hoaxes. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

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