The Bare Bones Introduction to Integrated Marketing Communication
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Издатель | | Логос-М, Дом Славянской Книги |
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Содержание:
В добрый час!, Вечно живые, В поисках радости, Страница жизни, В день свадьбы, С вечера до полудня, Гнездо глухаря, Традиционный сбор
Описание:
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.Похожие книги