The 50+ Boomer: Your Key to 76 Million Consumers

The 50+ Boomer: Your Key to 76 Million Consumers
Автор
 
Год
 
Страниц
 
348
ISBN
 
1891689843
Издатель
 
Kluwer Academic Publishers
Категория
 
Маркетинговое исследование
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Содержание:

Стихотворения О. Мандельштама читают и о нем говорят: А.Кушнер, С.Аверинцев, С.Липкин, А.Морозов, Н.Вольпин, Л.Озеров, Н.Соколова, Е.Рейн, В.Берестов, Стихи в исполнении автора

Описание:

The 50+ Boomers are the biggest spending and most under-marketed-to group of consumers in history. Nationally known lecturer and author Don Potter explains the rewards awaiting those marketers who are ready to engage this vital group. He reveals the characteristics of the "Cutting-Edge Boomers" and what makes them such a desirable consumer audience. Potter also provides examples of what marketers can do to build strong relationships with the 50+ Boomers and attract more business from this rich and growing market.

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