The Business Marketing Course: Managing in Complex Networks

The Business Marketing Course: Managing in Complex Networks
Автор
 
Год
 
Страниц
 
464
ISBN
 
0471877220
Издатель
 
Haworth Press
Категория
 
Искусство продавать

Описание:

The Business Marketing Course gives an excellent insight into understanding and managing business markets. The book provides the ideal foundation for a one semester or ten lecture course in business or industrial marketing. the author team, led bydavid ford, offers students an easily accessible introduction to business marketing. The Business Marketing Course is based on the conceptual structure developed by the IMP (Industrial Marketing and Purchasing) group. Supplementary materials for lecturers adopting The Business Marketing Course can be found on the accompanying web site.

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