The Chinese Tao of Business: The Logic of Successful Business Strategy

The Chinese Tao of Business: The Logic of Successful Business Strategy
Автор
 
Год
 
Страниц
 
329
ISBN
 
0470820594
Издатель
 
Prentice Hall
Категория
 
Новинки в Биографии

Содержание:

Деревянные кони, Пелагея, Алька, Безотцовщина, Жила-была семужка

Описание:

How can managers discover, develop and implement successful business strategies for China and our global economy? Drawing on in-depth research with top executives of successful Chinese and Western companies, this book provides a road map for profitable business strategies in our interconnected economy. In the process, the authors describe and examine both Chinese and Western strategic management, their weaknesses and strengths. Starting with an analysis of the historical, cultural and legal antecedents of Chinese strategy, the authors identify potential for synergy and dominance between companies from Western, industrialized economies and Chinese companies. The book closes with recommendations on how the managements of non-Chinese companies, now pouring into China, can most effectively compete and interact with Chinese businesspersons and governments. The Chinese Tao of Business offers guidance to compete successfully against local companies and in foreign markets through: ...

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