The Communications Toolkit: How to Build and Regulate Any Communications Business

The Communications Toolkit: How to Build and Regulate Any Communications Business
Автор
 
Год
 
Страниц
 
327
ISBN
 
0262122464
Издатель
 
World Scientific Publishing Company
Категория
 
Мир менеджмента

Описание:

Although telephone, cable, broadcast, print, and Internet companies are changing at a fantastic rate, the fundamentals of communications, networks, and competition have remained constant. This book provides the tools necessary to build lasting, flexible strategies to survive and grow in these times of transition. Whether you are a business executive, lawmaker, policy analyst, industrialist, stock analyst, lawyer, or judge, these tools will help you to solve real problems right away. The toolkit contains six tools-essentially ways to view the workings of the communications sector from a larger, more inclusive perspective. The tools draw on knowledge and concepts from communications, engineering, biology, business, and law. Tool #1, New Building Blocks, presents the big picture of the communications sector. Tool #2, Networks, develops the fundamental parts and processes found in all networks. Tool #3, Competition and Cooperation, presents the basic characteristics shared by...

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