The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

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The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
Автор
 
Год
 
Страниц
 
176
ISBN
 
0470237902
Издатель
 
For Dummies
Категория
 
Новые поступления. Бизнес и экономика
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Описание:

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

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