The Guerrilla Marketing Handbook
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| Автор | | Jay Conrad Levinson, Seth Godin |
| Издатель | | Houghton Mifflin |
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Содержание:
Пеппи поселяется на вилле "Курица", Пеппи собирается в путь, Пеппи в стране Веселии
Описание:
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.Похожие книги
