The Handbook of Organic and Fair Trade Food Marketing
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Описание:The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for“better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better–tasting, healthier and safer food than that produced by non–organic methods. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case–histories and lessons from companies that have been successful in these areas, including Green&Black?s, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are...