The Innovation Game : A New Approach to Innovation Management and R&D
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Описание:
Book Description R&D is the single most important investment for any company or any society. Its ultimate product is an innovation. Innovations are on the other side the major propeller for the respective (socio-) economic development of the very company or society. Management science mainly treat R&D and innovations as costs or budgets to be managed, an approach that is in stark contrast to their overwhelming importance. This and the very fact that R&D and innovation success are a by necessity a-priori unknown and thus uncertain ex-post definition is not at all being respected properly up to now. In The Innovation Game , La Corre and Mishchke consider R&D and innovation as an inherently risky investment which shouldbe profitable, at least on average. Applying a statistical filter model, the authors are able to describe the R&D- and the innovation-process in great detail, almost like a production process. As a metaphor, the book tries to describe...Похожие книги
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