The Little Book of Cases in Hospitality Management: Stories From Industry Practitioners
 |
|
Описание:
This book presents a collection of current stories culminated into cases from the real world experiences of industry practitioners. The authors bring a combined experience of over 35 years in lodging, meeting planning, F&B, human resources, strategy, marketing, and destination promotion. The 45 easy to read, thought provoking cases–focusing on all sectors of the industry–provide users with the visceral experiences of practicing middle level hospitality management. Features 45 real world cases culminated from stories extracted from practicing managers in the hospitality industry–including lodging, foodservice, theme parks, attractions, resorts, recreation, events, transportation and entertainment venues. A great supplement for entry-level managers in the hospitality industry or operations, marketing, human resources, finance, and administration careers.Похожие книги
 | Rational Decision Making for Managers Автор: Michael Towler Год: 2009 |
 | Hospitality & Travel Marketing Автор: Alastair M. Morrison Год: 2003 |
 | Internet Marketing in Hospitality Автор: Barbara H. Cox, William Koelzer, Barbara Cox Год: 2004 |
 | Cases in Human Resource Management in Hospitality Автор: Shirley A. Gilmore Год: 2005 |
 | Hospitality 2010: The Future of Hospitality and Travel Автор: Marvin J. Cetron, Fredrick J. DeMicco, Owen Davies Год: 2005 |