The Marketing Edge : The New Leadership Role of Sales & Marketing in Manufacturing (Oliver Wight Library)

The Marketing Edge : The New Leadership Role of Sales & Marketing in Manufacturing (Oliver Wight Library)
Автор
 
Год
 
Страниц
 
156
ISBN
 
0471132705
Издатель
 
Career Press
Категория
 
Мир маркетинга

Описание:

Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.

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