The Neglected Firm: Every Manager Must Manage Two Firms: The Present One and the Future One
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Содержание:
Introduction: The Austrian Theory in Perspective, The "Austrian" Theory of the Trade Cycle, Money and the Business Cycle, Economic Depressions: Their Cause and Cure, Can We Still Avoid Inflation?, The Austrian Theory: A Summary
Описание:
Every manager has to handle two firms simultaneously--the present and the future one. The first is managed through the functional departments: marketing, finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organizations to approach these issues.Похожие книги
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