The Six Immutable Laws of Mobile Business
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Описание:
Valuable lessons from Japan?s mobile industry yield six immutable laws for mobile business Globally Japan?s mobile customers have enjoyed better mobile devices, more content, and the most advanced functionality and services for more than a decade. Now, this book helps cut through the many myths and all of the hype surrounding Japan?s mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication helps readers understand the six immutable laws of mobile business. These laws will help businesses successfully navigate the challenges that the world?s Wireless Revolution brings. From Law #1 through Law #6, authors Philip Sugai, Marco Koeder, and Ludovico Ciferri guide readers to distinguish mobile myth from mobile fact, micro developments from macro trends, and regional...Похожие книги
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