The Strategy Concept and Process: A Pragmatic Approach (2nd Edition)

Книги на иностранных языках → На английском → Бизнес и экономика → Менеджмент → Мир менеджмента
The Strategy Concept and Process: A Pragmatic Approach (2nd Edition)
Автор
 
Год
 
Страниц
 
188
ISBN
 
0134588940
Издатель
 
McGraw-Hill
Категория
 
Мир менеджмента

Описание:

Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor&Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.

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