The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model

The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model
Автор
 
Год
 
Страниц
 
238
ISBN
 
1576751678
Издатель
 
Harvard Business School Press
Категория
 
Планирование и Бюджетирование

Содержание:

Россия в войне 1941-1945

Описание:

Book DescriptionAuthors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years. The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.

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