Thomson Advantage Books: Marketing Principles and Best Practices (with InfoTrac) (Advantage Series)

Thomson Advantage Books: Marketing Principles and Best Practices (with InfoTrac) (Advantage Series)
Автор
 
Год
 
Страниц
 
640
ISBN
 
0324305729
Издатель
 
Llewellyn Publications
Категория
 
Разное
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Содержание:

Мудрая Шехерезада, Сказка о коне из черного дерева, Приключения Синдбада-Морехода, Сказка о Джаударе и его братьях, Али-Баба и сорок разбойников, Сказка о Абдаллахе Земном и об Абдаллахе Морском, Сказка об Абу-Кире и Абу-Сире, Аладдин и волшебная лампа

Описание:

Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation.

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