Thriving in the Shadow of Giants: How to Find Success as an Independent Retailer

Thriving in the Shadow of Giants: How to Find Success as an Independent Retailer
Автор
 
Год
 
Страниц
 
136
ISBN
 
0970782500
Издатель
 
Armarium Press
Категория
 
Бизнес и экономика. Поступления - 2009 г.

Содержание:

Россия в войне 1941-1945

Описание:

From bookstores to stereo shops, independent retailers have been struggling to stay alive in the shadow of the superstore giants. In this new book from The Armarium Press, international speaker and sales trainer Eddy Kay shows small business owners how to turn the challenges presented by superstores into unprecedented opportunities for success. Written for store owners and top managers, Thriving in the Shadow of Giants opens with a brief romp through retail history to remind readers that evolution isa fact of life in business. Kay then walks his readers through a refresher course in ?acting like a specialist? ? addressing topics from developing ?personal trade? with customers to providing service that results in customer satisfaction. Each chapter concludes with a ?Specialist Spotlight.? These profiles feature successful specialists who have learned to turn the superstores? strengths to their own advantage and to exploit market niches...

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