To the Desert and Back

To the Desert and Back
Автор
 
Год
 
Страниц
 
272
ISBN
 
9780470626924
Категория
 
Книги издательства Willey

Описание:

Dove, Lipton, Knorr, Ben&Jerry?s, and Slim?Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble— declining volume, eroding margins, critical quality problems— and is close to being sold off.