Total Integrated Marketing: Breaking the Bounds of the Function

Total Integrated Marketing: Breaking the Bounds of the Function
Автор
 
Год
 
Страниц
 
288
ISBN
 
0684848678
Издатель
 
Free Press
Категория
 
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Содержание:

Introduction: The Austrian Theory in Perspective, The "Austrian" Theory of the Trade Cycle, Money and the Business Cycle, Economic Depressions: Their Cause and Cure, Can We Still Avoid Inflation?, The Austrian Theory: A Summary

Описание:

The public sector is experiencing tremendous pressure for strategic change. Governments in many countries require public sector managers to be more responsive to the public and to deliver more value with constrained budgets. Members of the public also face change, and look to their public sector organisations to provide efficient and high quality service, while adapting their activities in a complex and dynamic world. Strategy in the Public Sector provides guidance to managers who have responsibility for delivering increased levels of efficiency and innovation ? and accountability. It shows how strategic changes can be made through realigning and increasing the capacity of the public sector organisation. It shows how managers are now handling strategic changes in the context of public policy, favouring pluralism of service delivery systems and partnership working. Based on the practical experience of managers in local government, central government, health services and...

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