Transnational Management: Text, Cases and Readings in Cross-border Management

Transnational Management: Text, Cases and Readings in Cross-border Management
Автор
 
Год
 
Страниц
 
840
ISBN
 
9780071259156:0071259155
Издатель
 
McGraw-Hill
Категория
 
Бизнес и экономика. Поступления - 2009 г.

Содержание:

Одиссея капитана Блада, Хроника капитана Блада (Из судового журнала Джереми Питта), В флибустьерском дальнем море

Описание:

"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skilfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy. Формат: 18,5 см x 23 см.

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