Understanding American Business Jargon: A Dictionary Second Edition

Understanding American Business Jargon: A Dictionary Second Edition
Автор
 
Год
 
Страниц
 
384
ISBN
 
0313334501
Издатель
 
Издательство МГУ
Категория
 
Разное
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Содержание:

По лабиринтам авангарда, Литература

Описание:

Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From "AAA" to "Zombie Bonds," Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as "adhocracy," "Dilbert principle," "hyperlink," "traction," and "viral marketing." Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or researcher, but an...

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