Understanding Marketing: A European Casebook

Understanding Marketing: A European Casebook
Автор
 
Год
 
Страниц
 
286
ISBN
 
047186093X
Издатель
 
Harcourt
Категория
 
Искусство продавать
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Содержание:

Connecting with consumer needs, Staying consumer focused, Building an internet mega-brand, Making sure the consumer has a seat at the table, Building a powerful marketing engine, How brands and marketing are evolving together, Marlboro Friday: branding a product, Providing choice, Turning a brand into a national pastime

Описание:

Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies.

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