Ventaja Competitiva

Ventaja Competitiva
Автор
 
Год
 
Страниц
 
400
ISBN
 
9506950466
Издатель
 
У-Фактория
Категория
 
Мир менеджмента

Содержание:

АНТИК.ИНФО, № 18/19, июль/август 2004

Описание:

Why do good companies go bad? Why do they start with so much energy and promise but end up mired in bureaucracy and plodding toward mediocrity and failure? Answers to those questions can be found in The High Cost of Doing Nothing by Hank Moore. The High Cost of Doing Nothing examines business dynamics from a "big picture" perspective, analyzes why companies fail to live up to their potential, and guides business leaders in how to surmount the obstacles to success. The book examines the top 100 mistakes that companies make and the 100 biggest excuses they use to rationalize and cover up company problems. It demonstrates how companies over-represent themselves and their products to make sales, then get caught up in their own word games. It also explores why companies fail at customer service. But The High Cost of Doing Nothing also offers positive guidance toward corporate success. It describes how to make collaboration, partnering, and joint venturing work effectively, how...

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